This week we continue our five part blog series on How to Use Social Media to Promote Your Book On-Line! Each week we will discuss a new and original way for you to use social media tools to publicize a new book, draw in a broader and more diverse audience and create a personal brand on-line. These tips will allow you to not only connect with your audience but they will help you bring in a new batch of fans that you may not have known existed!
This week’s social media tool is YouTube. YouTube was created in 2005 and in just a few short years it has become an internet goliath and a must for business owners and individuals alike who wish to share content on-line. YouTube allows users to upload content and share the content on their website for millions of viewers to see but there is also an option that allows users to then embed the video file into a blog post or webpage of their own. This option allows you to link your YouTube channel to your website and draw in new fans and readers. This, or any video site, is a fantastic way to drum up interest in an upcoming book!
Think outside of the box when using YouTube and use this tool to create a video trailer for your book! Once created, the video can be embedded into your blog or website and help promote your book in a new and interesting way. Here is an example of a really well done book trailer for a teen fiction novel entitled Love, Stargirl by Jerry Spinelli.
This trailer is professionally done and resembles a movie trailer which gets the viewer excited about the book and draws them in. This example shows how you could use a video trailer to showcase your fiction novel but non-fiction authors could create a trailer just as exciting. A non-fiction author could create an interview based trailer showcasing the theme of the novel and creating an intimacy with the audience that a non-fiction book jacket cannot achieve. Even if you don’t have the finances for a professionally done trailer there are a multitude of local videographers who would love to work with you to help promote your book, you just need to look! Check out local groups and meet-ups related to social media, webcasts, podcasts and video to link up with people who may have tips, tricks and contacts to help you with your book trailer.
Here’s your summery for how to use YouTube to create a video book trailer:
1. Do research on some videographers in your area and create a trailer for your book.
2. Create an account on YouTube. If you have a Google or Gmail account you can use that login information to create your YouTube account.
3. Upload your video to YouTube.
4. Share your YouTube video by embedding it to your website or blog.
Have fun exploring YouTube and all the possiblitities it creates for you! Next week we’ll discuss how using Twitter can be a great way to connect with your audience and promote a new book in a new and exciting way!
Have a Great Day!
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