As you know I have switched up my marketing and business brand this year and it was a very scary thing for me to look outside of the box and not be like everyone else. Then I saw these new U by Kotex commercials. Freaking hilarious and SO right! Why does advertising have to be so unlike normal life? Lots of marketing campaigns are guilty of this; beer commercials, fast food commercials and even online marketing campaigns that promise big payoffs with their webinar series. Personally, I like to think that people work with me because of my personality and my hard work ethic, not on how long my sales page is or how many yellow highlighted areas I can fit into one paragraph! To me quality far out weighs quantity when it comes to business so I would rather have 5 amazingly awesometastic clients than 10 mediocre clients any day!
Marketing, whether you are selling a product, a service or just simple promoting your personal brand needs to come from a place of honesty or else your future clients aren’t going to buy what your selling; and if they do buy they won’t trust you completely.
So how do you find out if you are marketing in-authentically?
• Do you feel icky when you sign up a new client because you are promising things that you may not be able to deliver?
• Do you advertize only with the picture perfect, planets aligned kind of scenario?
• Do your friends think you should have grown up to be a used car sales man?
If you said yes to any of the above you are not a horrible person, you just need to take a step back and decide how you want to present yourself from now on!
Enjoy these videos and think about how you want to portray yourself out in the business world!
No related posts.
Related posts brought to you by Yet Another Related Posts Plugin.
I know right?! I don't remember ever being happy during that time of the month and a thinner pad sure isn't going to make it any better! hehe
Points cleverly and well-made Sara! Believe it or not, I'd not seen these ads, so I was glad that you posted YouTubes of them. The ads are pretty daggone funny. Makes me think of how stupid I think a certain brand by P&G that begins with A and ends with lways that prints the sentiment on their wrappers “Have a happy period.” Come on. Nothin' happy about it!