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Learn more about this pie chart here. ; )
Yup, everyone wants to know how they are doing in the “stats”. That’s all you hear about in baseball and football and it’s something you should really try to spend some time looking at for your business as well!
The key to stats online is to be able to measure them and to not get overwhelmed with trying to increase every stat all at once.
“Oh my gosh I need to increase my followers and my feedback and my Klout score all at the same time or I’m a big social media loser!”
Ummmm, don’t be that guy….
Below I offer some tips on how to read those super confusing Facebook Insights as well as some great sites to check your Twitter stats, but make sure you don’t try ALL of them at once!
Decide if you want more interaction on your page, more followers/likes or more click through’s on your links. Then you can start tracking your growth and see how you can tweak your social media plan so that it works for you!
Facebook Insights broken down and in English…
Impressions= Views on Facebook (your fans, your fans fans and anytime your post shows up in a Facebook search)
Feedback= Comments and likes on a post
To view your page’s insights simply click on the “View Insights” link on the right hand side of your page when you are logged in as an admin.
In the Insights page you can view User data, Monthly activity and Daily Activity. Decide what you want to watch and try to grow and don’t worry about all the other gunk until you have to.
For example, if you see that your feedback is lacking on your posts try to make a plan to increase the comments and activity on your page and then go back next week or next month and see how your plan is working!
Fun Twitter Stat/Analytics sites for your profile:
Tweetstats - Gives you an overview of your general behavior on Twitter
TwitterCounter - This one is powered by Twitter itself and gives you the general stats as well as the option to compare yourself to another user
Klout - Measures your overall influence online
Twitalyzer - Gives you a score based on their categories (Influence, Generosity, Signal, Velocity and Clout)
TweetEffect - Lets you track when you are gaining and losing followers based on your tweets
The Archivist - Not necessarily used for profile stats but if you are using keywords it will be an awesome tool for you!
Try out one or more of these awesome tools but don’t get overwhelmed! You just need to focus on one site or one type of growth at a time and soon you’ll be the Lady Gaga or the Charlie Sheen of Twitter! (Ok so maybe you don’t want to be Charlie Sheen but you get the idea…)
*(FTW=For the Win for my non-World of Warcrafters out there)
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