Some of my very first blog posts ended up being some of my favorite and most popular posts! It was a blog series on How to Use Social Media to Promote Your Book. Today we’re going to revisit and add some new ideas to these great game plans!
The first post in the series talks about how creating a blog can function as a basecamp for the rest of your online book promotions! WordPress is still my favorite platform and with themes like Thesis and iTheme’s Builder theme creating you own blog has become so much easier even if you don’t have any coding background at all.
Creating a videos introducing yourself to your readers is a great way to show your personality and point of view to your readers!
Their books are fun and ridiculous so it just makes sense that their tailors would be fun and ridiculous too! Check out their newest trailer for Night of the Living Trekkies!
I loved Twitter back then and I love Twitter now! To add to the previous post’s tips I would include the creation of different lists for the people you follow on Twitter. Lists are kind of awesome and when you combine them with a platform like Hootsuite or Tweetdeck because you can break down all those hundreds of updates into easy to handle columns and just pay attention to the updates you really care about!
Oh Facebook how we love to hate you. There were some great tips and tricks in the previous post but Facebook likes to change things at a moments notice and there have definitely been some changes over the past year!
The most important ones that I think you need to be aware of are:
- They changed the terminology of “Fans” to “Likes” to make it more cohesive with the rest of the site
- They changed the format of the custom FBML tabs so that they are now only 520 pixels wide so make sure you have changed your images over to the new sizes
- They got rid of boxes on the “Fan” pages so all your additional info needs to go on the Wall tab or on custom FBML tabs
In my opinion everyone who has a new book coming out needs to do a virtual book tour. It’s easy to set up once you get the blogggers, webinars and teleconferences coordinated and it helps to spread you out all over the internet in a relatively short period of time! In person book tours are slowly become obsolete and I found this funny video that perfectly shows how much “fun” a real life book signing can be when no one shows up!
I have one new option to help promote your book online to share this time around:
Podcasting may sound like an oxymoron when talking about books but I was thrilled to find hundreds of free podcasts done by unpublished as well as published authors! One of the best success stories is the horror author, Scott Sigler. He started out by trying to get his book published the traditional way but after about 11 years he decided to go a different direction. Scott started offering charters of his book as a weekly podcast for free and got an amazing results! Now he is a New York Times bestselling author with a major publishing house all because he decided to make his work available for free through a podcast!
There are a lot of great podcast resources but here are a few tips for getting you started with your podcast novel:
- Check out podcasting options. Obviously you’re going to need a decent microphone and recording software to create your podcast. The easiest option is to record through Audacity for free and then upload to your website. You can also upload your podcast to the iTunes database which is a great way of being found by new readers/listeners! All you need for that is an RSS feed that iTunes can link to and then they will need to approve the podcast as well.
- Set up a weekly schedule you can stick to. If you can’t dedicate 30-60 minutes one day a week then maybe podcasting isn’t for you. But if you can then just make it a weekly routine to podcast, for example, on Sunday night and then release the podcast on Monday morning. Your readers will appreciate the schedule especially if you are just getting to the juicy parts of the book!
- Promote the crap out of your new project! Share it with your friends, family and Twitter followers and make sure to add a button or link to your website to advertise that your podcast is there for free!
I’m so glad that these posts have been so helpful over the past year and I’m sure next year there will be even more exciting updates and tips to share!